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EXPERIENCES FROM THE FIELD

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Organization(s) sponsoring the project:
The World Bank, Government of Andhra Pradesh, and Society for Elimination of Rural Poverty
Created By:hhwang1No presence information
Published:12/18/2012 9:15 AM
Primary Contact:
M. Raghunandan Rao, CEO, EGMM, ceoegmm@gmail.com
Parmesh Shah, Lead Rural Development Specialist, The World Bank, pshah@worldbank.org
Country:India
Project dates:
2005 to present
Project Stage:Ongoing activities
Geographic Coveraget:National
Interventions:Skills and Training
Target Population:Farmers; Lowest Income; Rural; Unemployed; Vulnerable; Women; Youth
Employment Generation and Marketing Mission
  
Impact of project:
Impact evaluation completed
Project Description:
Employment Generation and Marketing Mission (EGMM) was established in 2005 under APRPRP with the motto of providing one job for every poor family. EGMM identifies unemployed or underemployed youth using the network of community based organizations (CBOs). The program enables the transition of rural youth to the formal sector by providing an end-to-end employment solution. Since 2005, the project has trained 582,595 youth and placed 449,205 youth. EGMM has a five-step execution strategy: • The program is implemented by a dedicated cadre called Jobs Resource Person(JRPs), appointed at the sub-district level by community based organizations. JRPs play an important role in demand assessment and demand creation among the rural youth. JRPs, trained by EGMM, raise awareness about the program in rural areas, facilitate the process of identifying poor youth, counsel them, and recruit them into the program. • The program invests heavily in identifying the high potential sectors for employment opportunities, as these inputs are critical elements of the strategy of job creation. EGMM officials visit these organizations to better understand their entry-level requirements and the training programs are tailored according to the needs of these companies. • EGMM has also established several rural academies in partnership with the industry, which provide training courses ranging from 2 weeks to 2 months. • The program also organizes several networking events- job fairs or “job melas”. These are organized on the campus of the rural training centers. • The program also provides several post-placement to smoothen the transition of rural youth into their new environment.
Why this project is a Good Practice example:
It has been able to scale-up at such a rapid pace due to the involvement of communities.

Its business model has been attractive to private sector players, as it provides an efficient platform to identify and recruit employable youth.

It has assisted the migration of thousands of rural youth to urban areas.

The average salary of these youth is almost twice the rural income.

The program has been able to achieve all this at a very small cost.

The economic benefits generated from the program are four times the cost of the program.

EGMM’s approach has also been adopted by the jobs team at National Rural Livelihood Mission and it has now been scaled up to the rest of the country.
Impact Evaluation:
Lessons Learned:
The implementation of EGMM through the community-based institutions has increased the ownership of the program amongst communities and improved its effectiveness.

The private sector involvement in these academies has been critical to the success of these academies as it ensures a high buy-in from these companies.    

The government support structure has been instrumental in seamless integration of EGMM with various government departments.

Effective monitoring through IT has helped bring quality and transparency into the program.

The post-placement support has reduced the attrition of the placed youth and reduced the fallback into the informal economy.

The project has conducted several qualitative and mixed method impact evaluation. However, a rigorous randomized evaluation has still not been completed.
 
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Comments

Edem says
Attn, Dear, I have contacted you to assist in recovering the fund valued at $11.300,000 left behind by my late client in his account before he died of the gas explosion, get back to me for more details regarding this fund as it deposited in a bank here in Togo. Best Regard Barr,Dr. Edem Austin Edem ESQ LLB edemedemesqtg20001@outlook.com
 on  5/15/2015 10:04:44 AM  
Edem says
Attn, Dear, I have contacted you to assist in recovering the fund valued at $11.300,000 left behind by my late client in his account before he died of the gas explosion, get back to me for more details regarding this fund as it deposited in a bank here in Togo. Best Regard Barr,Dr. Edem Austin Edem ESQ LLB edemedemesqtg20001@outlook.com
 on  5/15/2015 10:03:40 AM  
Madhu says
Excellent Effort
 on  1/15/2013 5:18:58 AM  
Vineet says
nice to see such initiatives coming up .
 on  1/15/2013 3:42:30 AM  
satyanarayana Reddy says
excellent effort by EGMM towards creating employment and training them n placing in suitable place, I congratulate all the team and best of luck for their future endeavors in reaching their future target
 on  1/15/2013 3:07:23 AM  
Vasundhara Natta says
Heard a lot about this project in Andhra Pradesh. I need to thank EGMM in providing livelihood for the poor and needy people especially for rural people. All the best!!!
 on  1/15/2013 2:09:05 AM  
S R V Eashwar says
NA
 on  1/15/2013 1:42:03 AM  
Venkat B says
Good initiative
 on  1/15/2013 1:40:49 AM  
Anurag says
NA
 on  1/15/2013 1:39:01 AM  
Emilia Chiscop says
The cost effectiveness of this program aimed to alleviating poverty through community developement and education is an important factor for ensuring its sustainability.
 on  1/14/2013 10:47:16 PM  
Ananth Rao says
Amazing effort by an extra ordinary team, definitely a step ahead for India's future.
 on  1/14/2013 9:19:49 PM  
KISHORE KUMAR P says
This is a result of an extra ordinary effort by special people who envisage to see a better tomorrow for India. Thanks for everyone involved in this mission.
 on  1/12/2013 6:36:46 AM  

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