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EXPERIENCES FROM THE FIELD

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Winners were awarded on May 20, 2013 in Washington DC during the "Jobs and Shared Prosperity Day".


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Organization(s) sponsoring the project:
Babajob.com
Created By:hhwang1No presence information
Published:12/12/2012 11:00 AM
Primary Contact:
Sean Blagsvedt (Babajob.com, press@babajob.com) 
Country:India
Project dates:
2007 to present
Project Stage:Ongoing activities
Geographic Coveraget:National
Interventions:Raising Productivity and Incomes
Target Population:All individuals
Babajob.com
  
Impact of project:
None
Project Description:
This project was selected as a runner up in the Experiences From the Field's "Most Promising Approach" category by JKP partners from IDRC, LACEA, McKinsey, AMERU, and Fedesarrollo. Babajob.com is an India-based digital job exchange for informal-sector and entry-level workers. Babajob objective is catalyze the escape from poverty by making access to nearby, better paying jobs available to everyone via Voice, SMS, Mobiles Apps and the Web.
Why this project is a Good Practice example:
• Mobile web site available in 5 languages, while call centers enable access to non-literate users.
• Job seekers are showcased online with mobile numbers, work history, voice recordings, etc. such that interested employers can contact them.
• Highly personalized matching based localities, experience, gender, category and language preferences.
• Arguably the best real-time source of informal market data in India, with ability to segment applied and offer job salaries by week, locality, category, etc. 
• Active via the mobile and web in all Indian states. Largest cities by active users are Mumbai, Thane, Bangalore, Delhi, Pune and Patna.
• Free for call center, mobile web and web users. Rs 30 ($.60/month) for SMS subscribers.
Impact Evaluation:
Babajob’s interviews have shown that hired job seekers on average report income increases of 20.1% and average decreases of 14 minutes per day in commute times. We have extensively studied the blue-collar employment process in India and created innovative mechanisms whereby users can register themselves on their mobiles or experienced users can register others.
Lessons Learned:
Companies like babajob.com attempt to showcase informal sector workers through digital channels in ways that make them appealing to employers.  Government efforts to digitize verification and validation of worker identity, police records, address proof and make these services available as APIs to companies and NGOs can be tremendously helpful in increasing employer trust for these workers. 
Countries often make the mistake of building the services that attempt to provide job opportunities directly or through single partners. Open data and API access platforms – that enable other companies to consume and repackage government data – are preferred, allowing non-government actors to experiment with differing business models and access models for connecting employers and workers.
 
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